This paper examines the effects of advertising expenditures on firm's intangible value in the Tehran Stock Exchange (TSE) listed companies. Using Q Tobin to estimate firm's intangible value and for a sample of 389 firm-year observation during 1380-1385, we find that there is a negative association between firm's advertising expenditures and intangible value. We also find that there is no association between advertising expenditure, sales and profit.
Azizkhani, M. & Khodadadi, N. (2008). Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies. Empirical Studies in Financial Accounting, 6(24), 53–78.
MLA
Azizkhani, M., & Khodadadi, N. "Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies", Empirical Studies in Financial Accounting, 6, 24, 2008, 53–78.
HARVARD
Azizkhani, M., & Khodadadi, N. (2008). 'Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies', Empirical Studies in Financial Accounting, 6(24), pp. 53–78.
CHICAGO
Azizkhani, M. & Khodadadi, N., "Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies." Empirical Studies in Financial Accounting, 6 24 (2008): 53–78,
VANCOUVER
Azizkhani M., Khodadadi N. Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies. Empirical Studies in Financial Accounting. 2008;6(24):53–78 (In Persian).
