This paper examines the effects of advertising expenditures on firm's intangible value in the Tehran Stock Exchange (TSE) listed companies. Using Q Tobin to estimate firm's intangible value and for a sample of 389 firm-year observation during 1380-1385, we find that there is a negative association between firm's advertising expenditures and intangible value. We also find that there is no association between advertising expenditure, sales and profit.
Azizkhani,M and Khodadadi,N . (2008). Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies. Empirical Studies in Financial Accounting, 6(24), 53-78.
MLA
Azizkhani,M , and Khodadadi,N . "Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies", Empirical Studies in Financial Accounting, 6, 24, 2008, 53-78.
HARVARD
Azizkhani M, Khodadadi N. (2008). 'Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies', Empirical Studies in Financial Accounting, 6(24), pp. 53-78.
CHICAGO
M Azizkhani and N Khodadadi, "Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies," Empirical Studies in Financial Accounting, 6 24 (2008): 53-78,
VANCOUVER
Azizkhani M, Khodadadi N. Examining the Relation between Advertising Expenditures and Firm's Intangible Value in the TSE Listed Companies. Empirical Studies in Financial Accounting. 2008;6(24):53-78 (In Persian).
